Ok they’re not scary, but seasonal holiday search trends are always very interesting, especially when you look at Halloween. As you can see from the list below, people are most interested in the costumes they will be wearing for the holiday. Here are the top Halloween searches (keywords), according to Google:
- halloween costume
- halloween outfits
- halloween costumes
- halloween kostume
- halloween ideas
- halloween parties
- haunted houses
- halloween costume ideas
- halloween party
All dressed up with no place to go? No way– people hosting the Halloween parties are searching too: party themes, games, halloween store, halloween decorations, and recipes. If you’re a merchant, this may be a good opportunity to position certain products for Halloween use.
Are people searching on the go? I wanted to know. Queries from mobile devices don’t seem to change much from searches on computers, but they do focus more on shopping like specific stores and party supplies, and activities like haunted houses.
What about last year? Everyone says consumer confidence is up…this means more costumes, more parties, more candy consumption! According to Google Insights for Search, searches for our top consumer keyword “Halloween costume” is down 20% from last year. Even though this is partial data (missing the 31st), I think we can still assume it is good directional data. I will check back once the data is finalized to confirm this either way.
Wondering about the top costumes this year? Me too. Yahoo has put together a great article on this: Yahoo! Releases the Top Searched Halloween Costumes
More fun reading on Halloween search trends and sites:
A few weeks ago I searched through my home for a particular little blanket. I searched high, I searched low, I was unsuccessful. Then in frustration I waved my fists and said, “why doesn’t Google help me find my blanket?!” I realized I had gone crazy and my brain had linked the problem of searching or “finding something” in a real physical space to how I search for intangible things online like information, ideas, or data.
My brain then proceeded to solve the problem of being unable to solve the problem. I created an imaginary Google Smart Home.
In my imaginary Google Smart Home, cameras exist in every room, closet, drawer, and storage space to capture images and catalog my belongings. Anyone who has seen Google Street View knows how freakin’ creepy it is to see a photo of your house on the Internet. And anyone who watches Sci-Fi knows this technology could very easily be reapplied to do something really cool– like help me find missing things in my house. I could keep track of everything from the old year book (“stay cool”) to seasonal decorations (“ho, ho, ho”). Sarah had the great idea to barcode and catalog everything rather then use camera, which seems like it would be more cost effective once the idea caught on.
I also envision little terminals, conveniently mounted to fold under the kitchen cabinets, suburban style. This terminal is where I would type in “little pink blanket”. Google would review my house items and return results, maybe with a likelihood of accuracy to my query: upstairs closet 67%, basement 85%, etc.
A week after this episode, I tackled the world’s largest laundry pile in the basement. At the bottom, I found my dog’s little pink blanket. She was happy.