I skim dozens trade articles daily to keep on top of the ever-changing world of internet marketing. One of my favorites is a MediaPost blog called “Online Spin”which features posts from different leaders in interactive marketing. This is one I typically land on and read despite the craziness going on around me. This craziness is brought on by the complex world of internet marketing. From the time I transitioned from traditional media planning to interactive over a year and a half ago, the scope of online marketing has changed a ton. Newer options have become more widely adopted such as behavioral targeting (which is supposed to REALLY take off in 2008), dynamic ads, widgets, you name it. So many companies have consolidated, purchased each other, merged, gone under, that it’s all I can do to keep up with it all.
Posts Tagged ‘Online Spin’
December 3, 2007 1 comment