Who is the PPC manager’s best friend? Well the web analytics expert of course! They slice, dice, and analyze our media so we can keep the clicks coming.
At the MIMA Summit this week, Jeff Sauer of Three Deep Marketing talked about more than just PPC analytics and tracking. His intensive workshop focused on providing practical tips on how to get more insights from your web analytics data. Many of these tips involve using fairly standard capabilities that are built into Google Analytics that people may not know about.
Just because Google Analytics is a free tool doesn’t mean it isn’t also powerful. He proves that with tips on:
- Track Social Media
- Track Emails
- Customize Your Dashboards
- Block Internal Traffic
- Set Up Goals and Goal Funnels
- Website and URL Structure
- Link Adwords with Analytics
- Improve Site Search
- Segment Traffic
- Track Events
Google Analytics: Make Your Site Work Harder from MIMA Summit is available now for viewing.
The MIMA Summit 2010 was a great success with intensive workshops on Monday 9-27 and breakout sessions the next day. Here is more info and the presentation from the workshop I led on PPC optimization. Check it!
Improve your paid search programs performance to increase the bottom-line!
Pay-per-click (PPC) has become integral to a successful online marketing strategy, but you can’t “set it and forget it.” Lisa will share tips to optimize paid search ads on Google, Facebook, and Bing/Yahoo, and show you how to take advantage of the options to maximize your campaign’s impact.
What Does It Mean?
- Taking it to the next level with these optimizations
- Manage PPC daily
- Small optimizations can make a big difference- test!
- Experiment with new features
- Analyze results across systems (PPC, analytics, sales data) and take action