Last week the FTC approved the acquisition of DoubleClick by Google, a decision online marketing geeks such as myself have been patiently awaiting for months. But now that the deal is approved I can’t help but wonder how this will affect us as advertisers. Will our DFA (DART For Advertisers) tools become PIMPED out with increased analytics, or is Google just getting one step closer to taking over the world?
Here’s a good article that talks about the pros and cons.
Anyway, the real reason that I’m posting this blog is to rant about the fact that you can’t use DFA on Macs unless you do some major messing around. HELLO. We we work in advertising!
Have a great and safe New Years weekend.