This is a very exciting launch for me, being an information junkie! Google will offer a special page for real-time search results at its own new web address: http://www.google.com/realtime. It’s live now!
New search tools will include:
- Geographic refinements to find updates nearby or specific locations
- Conversations view to consolidate tweets into a full conversation you can review at once
- Integration with Google Alerts to get notified the moment your topic appears
How’s that for instant gratification?
I wonder if the real-time “results as you type” test will be added later? In this test, Google updates the search results as you type in the query box.
AND when and how will we start advertising here?!
I love algorithms: “Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, we’ve improved the performance of this Flash indexing algorithm by integrating Adobe’s Flash Player technology.”
Late yesterday Google and Adobe announced a collaboration to make dynamic web content more searchable. Finally, millions of sites that use Flash technology will be searchable without the need for companies to alter them.
Search engines currently index very limited data about Flash sites which has caused major challenges for designers in marrying creative, dynamic content, and searchability.
What will be indexed by Google? Google says all of the text that users can see in the Flash file will be indexed and can be used to match query terms in Google searches. If the Flash site contains only images, they will not recognize or index any text that may appear in those images. These elements will be invisible to Google. Although they will be able to better crawl links in the site, they won’t be able to read the anchor text for Flash buttons which target some URL, but which have no associated text.
How will this impact PPC paid search? Will Google use this new algorithm for the Google AdsBot? Since the AdsBot collects only landing page information to apply to quality scores, it makes sense this technology would eventually be used to read Flash landing pages. This would allow advertisers to offer a more customized and dynamic user experience and better meet the needs of searchers. Fer sur.
Yahoo also plans to support searchable SWF. Hurry up, Yahoo…
Last week the FTC approved the acquisition of DoubleClick by Google, a decision online marketing geeks such as myself have been patiently awaiting for months. But now that the deal is approved I can’t help but wonder how this will affect us as advertisers. Will our DFA (DART For Advertisers) tools become PIMPED out with increased analytics, or is Google just getting one step closer to taking over the world?
Here’s a good article that talks about the pros and cons.
Anyway, the real reason that I’m posting this blog is to rant about the fact that you can’t use DFA on Macs unless you do some major messing around. HELLO. We we work in advertising!
Have a great and safe New Years weekend.
Google Local and Yahoo Local search products are often under-used as an online marketing tactic. With Google, the basic Google maps listing is free and businesses can input quite a bit of business information such as location, business hours, coupons and more. For those with a physical location, you’re crazy not to do it. This free listing can be a great way to get your business in front of searchers at the moment they are seeking your product locally. At the Google Local Business Center, Google will take you through the process of adding a listing. There’s also a great tutorial on Google Local Business Center: Adding Photos, Attributes, Maps Corrections & Stats on SearchEngineLand.com.
In the PPC realm, enhancing this listing with a custom map icon and ad text message is worthwhile because you don’t pay unless a user actually clicks through to your website. Now there’s a new benefit to going Local. A new feature called AdWords Local PlusBox allows extra lines in your text ad to appear in the search results page– IF you make the top of the page.
Recently Google made two neat-o changes to the site targeting in the Google content network. First, it has a new name: placement targeting. Snazzy.
Secondly, we also have the option to bid either pay-per-click OR on a CPM basis. This is big news for clients who have been turned off by costly CPMs and decided to opt-out of any contextual targeting through Google.
Now I have to go update my presentations. Learn more about placement targeting on Google.