I love love. I’m also rather fond of infatuation and crushes. So it’s no surprise that searchers seek ways to reach out to their beloved as this magical day approaches. According to Yahoo! Buzz, tongue-tied Romeo’s have led queries for “love letters,” “romantic notes,” and “romantic love letters” and are posting high gains in Search.

You’d have to be living under a rock or in a deep woods hide-out to be unaware of the phenomenal growth of online video. According to the Pew Internet Project, 48% of Internet users say they have been to video-sharing sites such as YouTube. In a separate study, nearly 40% of the respondents say they

In need of some online marketing inspiration? I’ve found these online marketing lists to be a great place to start for new ideas, research, and resources on hot topics. 1. 50 Ideas on Using Twitter for Business Twitter for business? Yes, I know it all sounds so strange. You can become totally Twittertastic, but you’ll

I’ve been on Web content strategy binge lately. I’ve been wondering if one way we can increase the effectiveness of our online marketing efforts is simply have a smarter copy? MIMA to the rescue. I was thrilled when MIMA recently hosted a Web Content event featuring speaker Ginny Redish, author of the best-selling book Letting

My blogmate has really learned how to motivate me. After weeks of being absolutely swamped in planning-buying-new business-reporting-competitive-POV-trafficking mode and unable to even think about posting, Ana has finally found a topic I am jumping to write about in my spare time. One that all the research needed is my 4+ years of media experience

Deal with it, advertisers. Interactive copywriting differs from traditional copywriting. But how? First: Don’t throw out the baby with the soggy diaper. Declaring yourself a marketing interactive copywriter requires you to master the skills of traditional copywriting. If you’re going to enjoy success in this business, you still must be able to: Concept with an

The Online Marketing love content. There have been a lot of improvements lately on the Google content network. I can tell you from my recent experience, there appears to be some major glitches with Yahoo’s content network (for example, campaigns not even running). Search engines are different from the content network. In search engines, the keywords

Well, it’s December and here I am, scrambling to think of good gift ideas for the holidays. Honestly, who has time anymore to go store to store to find that perfect gift? I know some of my friends consider shopping their cardio program, and that’s all good; but I prefer to multi-task. Phone calls, laundry,

On a regular basis, I have seen marketers make the same tactical mistakes in running their PPC (pay-per-click) programs. Why? This seems to occur… in the beginning due to inexperience or indifference after the account has grown substantially and becomes quickly out of control with too many cooks in kitchen adding junk and pushing buttons

Aww, back-to-school already? Yes, it’s that time of year again when retailers’ minds turn to reaching parents and students of all ages purchasing supplies, clothing, and electronics. According to the National Retail Federation, combined K-12 and college spending will reach over $68 billion this year, serving as the second biggest consumer spending event for retailers