Speaking at OMS and SES in San Diego
Heading to the Online Marketing Summit and SES Accelerator in San Diego? I’ll be speaking in two sessions, so why not come on out? Learn more about the events on OMS website. Do You Have a Mobile PPC Advertising Strategy Yet? Location: Sapphire I Monday, February 6, 2012, 12:00 PM-3:00 PM Mobile technologies are changing our lives. Mobile shopping and search queries have experienced tremendous growth in just the past year, making it a prime opportunity to leverage for paid advertising. Advertisers can now target the fastest growing audience on the planet on their mobile devices and tablets across operating systems and mobile carriers. Learn how to integrate your current PPC strategies and forge ahead with new, powerful tips. Key takeaways include: • Learn how mobile search and ads are different • Current advertising options in Adwords • Mobile landing pages best practices and conversion tips • Conversion tracking options and KPIs • Future technologies to watch to keep your PPC on the cutting-edge Search Marketing Power Tools Set: SEO and PPC Location: Sapphire M Thursday, February 9, 2012, 11:55 AM-12:45 PM Whether you’re new or a long time search marketer, tools are critical for improving SEO and PPC efficiency, effectiveness and scale. The problem is, the web is flush with search marketing tools. Which are the best for you? This session will spotlight the most important tools to accomplish all aspects of your search marketing program from competitor and keyword research, on-page optimization, link building, landing page testing, web analytics, bid management and more.