I recently spoke at Online Marketing Summit (OMS) when they were in the Twin Cities on the subject of PPC retargeting. The reason I have been focusing on this topic so much lately, is the amazing results clients have been seeing. If you haven’t tried it or your results are lackluster, try using some of the tips from my presentation or article posted below.
If you’re interested in exploring more, I recently wrote “Retargeting: Beyond the Basics” for ClickZ. Good luck!
“Learn best practices for reconnecting with your audience wherever they are on the web and drive them back to your website. This session will cover all you need to know from critical set-up considerations to optimization tips for greater performance.”