Home > PPC, PPC Quick Tips, search engine marketing > PPC Quick Tips: #3 Seasonal Planning

PPC Quick Tips: #3 Seasonal Planning

Sure it’s still January and you haven’t worked off the holiday feasts yet, but you gotta plan for PPC!

Here are 5 super quick tips to get you started on the right path to seasonal success:

  1. Review the 2011 holidays and dates. Are you doing everything you can to leverage the specialness of them?
  2. Use Google’s Insights for Search to check for search trends on obvious keywords (and then some not so obvious) related to your industry. Be creative!
  3. Brainstorm other seasonal opportunities within your target market’s preferences: rainy season, first day of spring, baseball, car racing, etc.
  4. Build a calendar with the messaging or promotion you intend to launch. Don’t forget to allow time for building, editing, approvals.
  5. Compare results from the holiday campaigns to the “regular” campaigns and determine what could be tweaked in the next round.

Happy everything!

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