Home > PPC, PPC Quick Tips, search engine marketing > PPC Quick Tips: #2 Duplicate Keywords

PPC Quick Tips: #2 Duplicate Keywords

Having duplicate keywords in your PPC account can cause the wrong ads to show up for searched keywords. Ever get that email forwarded from your boss from someone complaining the wrong ad is showing up in Google when they search? Yeah, me too.

Each keyword should only appear once in the account, including variations that might be triggered by broad matched keywords.

Here’s how to check to see if you’re all clear:

In Google Adwords editor:

  • Go to the Tools Menu > Find Duplicate Keywords
  • or go to the View Menu > Duplicate Keywords.
  • Remove dupes

In Adwords web interface, its a bit more manual:

Go the Keywords Tab

  • Either work within this tab, or export
  • In either the web interface or export, sort alphabetically and eye ball for dupes
  • Remove dupes

If you find a few here and there, that’s normal. If you find many across the account, it might be time to review your processes to ensure it doesn’t reoccur. Good luck!


  1. Basil Kinderknecht
    October 29, 2011 at 8:27 am

    Well done, I read it two times

  2. November 8, 2011 at 5:37 am

    I have went through the complete site of yours and I indeed enjoyed the site, mainly the style of yours. Thank you for supplying me with the useful tips.

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