Scary Halloween Search Trends
Ok they’re not scary, but seasonal holiday search trends are always very interesting, especially when you look at Halloween. As you can see from the list below, people are most interested in the costumes they will be wearing for the holiday. Here are the top Halloween searches (keywords), according to Google:
- halloween costume
- halloween outfits
- halloween costumes
- halloween kostume
- halloween ideas
- halloween parties
- haunted houses
- halloween costume ideas
- halloween party
All dressed up with no place to go? No way– people hosting the Halloween parties are searching too: party themes, games, halloween store, halloween decorations, and recipes. If you’re a merchant, this may be a good opportunity to position certain products for Halloween use.
Are people searching on the go? I wanted to know. Queries from mobile devices don’t seem to change much from searches on computers, but they do focus more on shopping like specific stores and party supplies, and activities like haunted houses.
What about last year? Everyone says consumer confidence is up…this means more costumes, more parties, more candy consumption! According to Google Insights for Search, searches for our top consumer keyword “Halloween costume” is down 20% from last year. Even though this is partial data (missing the 31st), I think we can still assume it is good directional data. I will check back once the data is finalized to confirm this either way.
Wondering about the top costumes this year? Me too. Yahoo has put together a great article on this: Yahoo! Releases the Top Searched Halloween Costumes
More fun reading on Halloween search trends and sites: