Home > Analytics, PPC, search engine marketing > Make Your Site Work Harder: Google Analytics Tips

Make Your Site Work Harder: Google Analytics Tips

Who is the PPC manager’s best friend? Well the web analytics expert of course! They slice, dice, and analyze our media so we can keep the clicks coming.

At the MIMA Summit this week, Jeff Sauer of Three Deep Marketing talked about more than just PPC analytics and tracking. His intensive workshop focused on providing practical tips on how to get more insights from your web analytics data.  Many of these tips involve using fairly standard capabilities that are built into Google Analytics that people may not know about.

Just because Google Analytics is a free tool doesn’t mean it isn’t also powerful. He proves that with tips on:

  • Track Social Media
  • Track Emails
  • Customize Your Dashboards
  • Block Internal Traffic
  • Set Up Goals and Goal Funnels
  • Website and URL Structure
  • Link Adwords with Analytics
  • Improve Site Search
  • Segment Traffic
  • Track Events

Google Analytics: Make Your Site Work Harder from MIMA Summit is available now for viewing.

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