My PPC Workshop at MIMA Summit 2010
The MIMA Summit 2010 was a great success with intensive workshops on Monday 9-27 and breakout sessions the next day. Here is more info and the presentation from the workshop I led on PPC optimization. Check it!
Improve your paid search programs performance to increase the bottom-line!
Pay-per-click (PPC) has become integral to a successful online marketing strategy, but you can’t “set it and forget it.” Lisa will share tips to optimize paid search ads on Google, Facebook, and Bing/Yahoo, and show you how to take advantage of the options to maximize your campaign’s impact.
What Does It Mean?
- Taking it to the next level with these optimizations
- Manage PPC daily
- Small optimizations can make a big difference- test!
- Experiment with new features
- Analyze results across systems (PPC, analytics, sales data) and take action