Home > PPC, PPC strategy, search engine marketing > My PPC Workshop at MIMA Summit 2010

My PPC Workshop at MIMA Summit 2010

The MIMA Summit 2010 was a great success with intensive workshops on Monday 9-27 and breakout sessions the next day. Here is more info and the presentation from the workshop I led on PPC optimization. Check it!

Improve your paid search programs performance to increase the bottom-line!

Pay-per-click (PPC) has become inte­gral to a suc­cess­ful online mar­ket­ing strat­egy, but you can’t “set it and forget it.” Lisa will share tips to opti­mize paid search ads on Google, Facebook, and Bing/Yahoo, and show you how to take advan­tage of the options to max­i­mize your campaign’s impact.

What Does It Mean?

  • Taking it to the next level with these optimizations
  • Manage PPC daily
  • Small optimizations can make a big difference- test!
  • Experiment with new features
  • Analyze results across systems (PPC, analytics, sales data) and take action
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  1. September 30, 2010 at 5:28 am

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