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Archive for September, 2010

My PPC Workshop at MIMA Summit 2010

September 30, 2010 1 comment

The MIMA Summit 2010 was a great success with intensive workshops on Monday 9-27 and breakout sessions the next day. Here is more info and the presentation from the workshop I led on PPC optimization. Check it!

Improve your paid search programs performance to increase the bottom-line!

Pay-per-click (PPC) has become inte­gral to a suc­cess­ful online mar­ket­ing strat­egy, but you can’t “set it and forget it.” Lisa will share tips to opti­mize paid search ads on Google, Facebook, and Bing/Yahoo, and show you how to take advan­tage of the options to max­i­mize your campaign’s impact.

What Does It Mean?

  • Taking it to the next level with these optimizations
  • Manage PPC daily
  • Small optimizations can make a big difference- test!
  • Experiment with new features
  • Analyze results across systems (PPC, analytics, sales data) and take action

Google Instant Search and PPC Advertisers

September 15, 2010 1 comment

UPDATE:

The show has been archived here so you can listen on demand: http://bit.ly/PPC-instant

Don’t miss this! Webmaster Radio/ Best Search Strategies: Wednesday, Sep 22nd

Google Instant Search and PPC Advertisers

How will the new Google Instant Search impact AdWords advertisers? That’s the big question for PPC managers focused on ROI and the bottom line. We’ll discuss the key factors you need to know now! Guest speaker Lisa Raehsler, SEM Strategy Consultant will be Joining us.

Listen in as you’ll learn:

  • Opportunities presented by Google Instant for advertisers
  • Challenges PPC managers need to know about
  • How “predicted queries” may impact ad serving and impressions
  • What should we do next

TO Listen: Go to www.webmasterradio.fm at 2pm PT / 4pm CT / 5pm ET and it will magically stream live through your computer 🙂

It will also be archived on Best Search Strategies or itunes.com, so you can still listen any time! Also, Best Search Strategies has some other very cool search content you may want to check out. I’d strongly recommend “Boosting Your PPC Performance with AdWords Segmentation“- I listened last week and it has some good advanced segmentation tips!

Prediction for Google’s Realtime Search

September 11, 2010 Leave a comment

new google instantI was recently quoted in an article on cioupdate.com. It’s part of an article by Pam Baker: Google Redefining ‘New’ with Google Instant

“Real-time search, another new Google product at google.com/realtime, is in its infancy and attempts to index our social interactions online,” explains Lisa Raehsler, SEM Strategy Consultant and programming committee chair at Minnesota Interactive Marketing Association (MIMA). She said that if Google can link conversations across Twitter using the ‘Full conversation’ link, they will be able to link conversations across different social networks. “This will likely be a data miners dream and a personal privacy nightmare.”

Check out the whole article for more insights on Google Instant search and other expert opinions on what’s next in search!