Home > social media, social networking > I Heart Twitter, Vertical Ad Networks, and the Yahoo Newspaper Consortium.

I Heart Twitter, Vertical Ad Networks, and the Yahoo Newspaper Consortium.

I’m skipping the Family Guy re-run this evening to fuss about my new Online favorites. Giggity Giggity.

Although I’ve been reading about the micro-blogging site Twitter for years and have created profiles several times, they were typically abandoned after a few days of reading random Tweets. Now, with it’s popularity bang there are so many more interesting people to “follow”, and with the Twitter Facebook Application

I can feed my addiction to updating my Facebook status by text. Not new, I know, but new to Sarah’s List of Interactive Addictions. In fact, now you can follow the Mavens! Although we’re sometimes too busy to blog, we’re rarely to busy for 140 characters or less.

My newest addiction while planning Online Display campaigns is Vertical Ad Networks. While several more traditional ad networks make a number of different content channels available, I’ve found that when you are looking for something more targeted, Vertical Ad Networks are a nice way to gain some more contextually targeted inventory within one buy. Many times they have premium inventory and a shorter list of sites that are easy to relay to a client and ultimately sell through. While I still love my Ad Networks, it’s sometimes hard to illustrate their value to more traditional clients.

Some networks such as Martha’s Circle are a nice addition to a larger premium publisher buy on MarthaStewart.com. No more sneaking a high volume of text links and below-the-fold placements to bring that eCPM down! Other networks offer hard-to-reach audiences such as the Luxury Ad Network, Adcision. The one I’m most stoked about, as a girl with a lot of single market initiatives, is the Local Ad Network, such as what CBS is launching with providing local sites with a news widget wrapped around an IAB unit.

My third blog-worthy favorite du jour is the Yahoo Newspaper Consortium. As mentioned, as a gal with a lot of single market initiatives to plan for, I often have the single market budgets that prohibit me to run on some of the larger sites like Yahoo because of their spend minimums. As a result miss out on some of that great targeting. The Yahoo Newspaper Consortium has helped me ad reach to a few low budget, single site plans. Kudos to the people at Yahoo! for this great idea. Stay strong brothers!


  1. May 20, 2008 at 1:28 pm

    Sarah, do you find the vert networks perform better then a regular ol’ network? Or are they a better sell through? I’d imagine you’d get more conversions this way.

  2. szielie
    May 20, 2008 at 1:32 pm

    Hi Lisa – we’ll see on some of these upcoming campaigns! I’m guessing the CTR will be higher, but will come with a higher cost. It’s the targeted branding presence I’m most stoked about.

  3. May 22, 2008 at 11:33 pm

    oh yea.. hehe..

    glad to see my other peeps on the twitter wagon.. i love it! used it for WES 2008 and live blogging and it seemed to work nicely.

    so, what impact will overlayed ads on videos have for online marketing? what if us computer elite types don’t want that type of intrusion into our own user-generated content? i don’t think its fair that i would have to watch a commerial when youtubing since 1) the user-created content and artist does not make any money on youtube yet 2) stop ripping me off and trying to put ads everywhere; i understand that people need to get paid but don’t get too instrusive. the moment a site gets too intrusive, the users will leave it and the site will basically be abandoned. can you say AOL?

    just my .02.. hehe..

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: