Home > online marketing, social media, social networking > It’s been a while… and a book review!

It’s been a while… and a book review!

Lisa and I have been up to our eyebrows in exciting field work, learning more so we can serve you better! Unfortunately, all this experience-getting has made a huge dent in our time for blogging. In passing, some ideas are being kicked around for blog posts coming soon. Lisa will be inventing a new product, I will be composing a guide for Interactive Sales Representatives, and someday when the spring planning storms die down will come a Web & TV Convergence The Third. But for now all I have to give is my bed-time blog post.

Lisa and I being the hyper-influential bloggers in the Online marketing field that we are, we were approached to review a book called “Getting to First Base: A Social Media Marketing Playbook” by Darren Barefood and Julie Szabo. This book written for marketers gives an overview of the social nature of the Internet and the accompanying landscape and how to launch a social media relations campaign.

While busy doing rather than reading, it took me a while to get through this book. It was interesting, but I tend to be the kind of consumer that takes in her content in bits and snippets Online – much like the Internet community they talked about!

As an Interactive marketing geek, the overview was really a nice refresher course on recent trends in social media. The ideas on blogger relations were new to me, but unfortunately, I am unable to really put this to work in my job as an Interactive Media Planner/Buyer. They are still interesting to keep in my back pocket, though, for a future brainstorm, client, or position. Their views on transparency seemed in line and refreshing, especially since I’ve been hearing a lot about pay-per-post, etc. The new ideas were fun and noteworthy and there were lots of great examples. I would recommend this book for a small business owner (especially one with a strong web page) or someone at a large company that is in charge of reputation management or PR. While it would be beneficial for a range of marketers, I wouldn’t say that is a must-read in most cases.


  1. April 16, 2008 at 10:15 am

    Thanks for the write-up!

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