Love is in the air, and in cyberspace!
Lisa loves love and search. I also love love and impactful and relevant advertising, even when it’s not Online – gasp!
I wanted to post because it’s Valentine’s Day and love is in the air. I love my position, my unnamed company, and the fact I’m leaving the snowy frigid weather of Minnesota tomorrow to lie on the beach in Jamaica with my husband for a week. It’s a good day.
One cool thing I read today about Valentine’s Day and advertising – Virgin Atlantic launched this awesome mobile microsite in conjunction with a crazy out-of-home and events campaign. Leave it to genius and rich guy Richard Branson to do something so cool that kills both the advertising and PR birds with one multi-platform stone.
I also read that 57% of men go Online to research Valentine’s Day gifts. This is not surprising to me, but now I want to know how many are shopping Online the day of. Since 12% claim they are looking for a store’s address and phone number, my guess is a lot.
Have a great week everyone and Happy Valentine’s Day!