Search for Love this Valentine’s Day (Holiday SEM)
I love love. I’m also rather fond of infatuation and crushes. So it’s no surprise that searchers seek ways to reach out to their beloved as this magical day approaches. According to Yahoo! Buzz, tongue tied Romeo’s have led queries for “love letters,” “romantic notes,” and “romantic love letters” and are posting high gains in Search.
On Google too, Valentine’s Day theme searches pick up around Jan 20th then start to spike around Feb 4th with people thinking ahead on the best ways to score.
|* love letter||* valentine gift||* valentine card|
The lure of rising search volume is a tempting treat to online marketers. How to leverage love?
As a search marketer, my advice is to be available in search engines at the exact moment your customer are seeking gifts, cards, candy, jewelry, and etc. Tweak your existing pay-per-click account or get a new one set up in Google or Yahoo.
Set-up a new campaign specifically for the Valentine’s Holiday. It will need to be up and running during the peak search period: around the second or third week of Jan and ending Feb 15th. Considering timing here is key.
If your business offers delivery or shipping to specific areas, you’ll need to geo-target these campaigns as well.
Create new ad text copy to include commonly searched terms with a Valentine theme like “Valentine Gifts for Him”. Because searches are happening very close to the holiday, call out any same day delivery or next day shipping in the ad copy.
Use promotional language. Deals, price points, coupons, gift wrapping, or free shipping are huge selling points and should be included in the ad copy.
Finally, don’t forget to customize the landing page to show your love for your customers. Highlight the V-day theme products on one page and make shipping or delivery information easily accessible.
Tell someone you love them this Valentine’s Day…with search engine marketing!