Home > search, SEO, Video > Optimizing Video for Search Engines: Video SEO Tips

Optimizing Video for Search Engines: Video SEO Tips

You’d have to be living under a rock or in a deep woods hide-out to be unaware of the phenomenal growth of online video.

According the Pew Internet Project, 48% of Internet users say they have been to video-sharing sites such as YouTube. In a separate study, nearly 40% of the respondents say they use search engines to find online videos (eMarketer).prodcut video

While videos can increase traffic and engage site visitors, they are not easily indexed by search engines. To be found by your audience, you’ll need to get out a can of SEO tactics to whip that video into shape!

Listen and learn below:

Optimization in the Video File

Video Branding: It may seem basic, but don’t forget to include your logo and any general information in the video so viewers know how to get more information or contact you.

Optimize Filenames:

  1. The name of the video file should be descriptive yet entice visitors to view.
  2. Include keywords closely related to your company, products, or brand.
  3. Include the keyword “video” in the filename.
  4. Example: “how-to-paint-garage-video.mov” instead of “garage01.mov”.

Video File Metadata:

  1. This information can be controlled at the time the video is created, saved, or encoded, and may be found in the”properties” if this feature is available.
  2. Include keyword rich description and comments.

Video Page Optimization

  1. Creating a new web page for each video helps to make your search optimization efforts even more effective.
  2. Use SEO best practices to focus on the web page content that contains your video.
    • Meta Tags: Page URL, title, descriptions, headings, etc.
    • Add text paragraphs with a description, video transcription, or combination to tell both human visitors and search engines more about the video on the page.


  1. Where the content is relevant, link from other pages on the web site to the special video web pages .
  2. Request links from external sites with news, reviews, blogs, etc.

Video sharing websitesyoutube-video

  1. When submitting to video sharing sites, take advantage of all opportunities to provide information about your video and company.
  2. Create a username on the site that is descriptive of your company or brand.
  3. Complete the user “profile” or “channel” page with links back to your company site, blog, or web site you want to spread the word on.
  4. Include the keywords, descriptions, tags, and make sure to make the video viewable to everyone.
  5. Allow users to comment, rate, and embed the video.
  6. Some popular video sharing sites to explore:

Bottom Line

Try to create an experience with video that provides useful content and information and encourages visitors to return for more.

  1. January 22, 2008 at 1:12 am

    Excellent Post – I would also recommend a few extras…
    1)create a sitemap
    2)keep all videos, 1 per file, and in the same directory
    3)try to keep the dashes in the URL string to under 3-5 tops, ideally 3. So, your example is excellent as it has 4.

    Good Job – http://reelseo.com

    Oh yah, also, I really like blip, you can read about it on my site as well as lots more…. 😉

  2. Lisa R
    January 22, 2008 at 7:09 am

    Great additions! Add video sitemap to the list.

  3. January 23, 2008 at 10:03 pm

    also.. another good tip is that if you are the first or a pioneer, it makes it a lot easier too.. 🙂 and use tags that you’d think people would use to see your content… yes, sell out and get stereotypical…

    however when all is said and done, content inevitably is the decider on if you will get hits or not… give your niche what they want.. 🙂


  4. Luetta Riederer
    April 16, 2010 at 7:25 pm

    Hi, thanks for the post. Though it’s kinda refreshing to know that everything isn’t always so complicated as some people make it out to seem. Oh well, just my 2 cents.

  1. January 26, 2008 at 3:46 pm

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