Everyone loves a good list, so I wanted to share my favorite online marketing lists for 2007. These helpful lists will give you some great ideas for your online marketing in 2008. 🙂
Last week the FTC approved the acquisition of DoubleClick by Google, a decision online marketing geeks such as myself have been patiently awaiting for months. But now that the deal is approved I can’t help but wonder how this will affect us as advertisers. Will our DFA (DART For Advertisers) tools become PIMPED out with increased analytics, or is Google just getting one step closer to taking over the world?
Here’s a good article that talks about the pros and cons.
Anyway, the real reason that I’m posting this blog is to rant about the fact that you can’t use DFA on Macs unless you do some major messing around. HELLO. We we work in advertising!
Have a great and safe New Years weekend.
Recently Ina Steiner at auctionbytes.com made a interesting discovery. In “Mystery: Who Hijacked eBay’s Google AdWords Ad?”, a search for “ebay” yielded a wicked little PPC ad in Google that actually took searchers to a page on Amazon about iPods.
Top ad in Google search results goes to this landing page=>
What? iPods? Only the hottest gift of the season!
I don’t know about Sarah, but I’ve been good this year. During a little visit with Santa we had the opportunity to pass along our Online Marketing Wish List for 2008. It goes a little something like this:
Lisa’s Wish List:
- Adwords Editor to get more cool features like a keyword tool, traffic estimator, reporting, etc.
- More transparency into the CPC bid system at the search engines
- No new social networking sites; there are too many to maintain as it is!
- Advertisers to focus more on landing page quality, keywords, and user experience
- A search engine to beat Google, preferably Yahoo, but will accept anyone
Sarah’s Wish List:
- More Mergers and Acquisitions (increased simplification)
- The Do Not Track List to go away
- The secret to a successful online viral campaign
- I want CTR to finally be seen as one of many success metrics in an online display campaign, not the entire indicator
- Myspace to stop allowing bad banner ads – no more dancing aliens!
What’s on your Wish List?
Google Local and Yahoo Local search products are often under-used as an online marketing tactic. With Google, the basic Google maps listing is free and businesses can input quite a bit of business information such as location, business hours, coupons and more. For those with a physical location, you’re crazy not to do it. This free listing can be a great way to get your business in front of searchers at the moment they are seeking your product locally. At the Google Local Business Center, Google will take you through the process of adding a listing. There’s also a great tutorial on Google Local Business Center: Adding Photos, Attributes, Maps Corrections & Stats on SearchEngineLand.com.
In the PPC realm, enhancing this listing with a custom map icon and ad text message is worthwhile because you don’t pay unless a user actually clicks through to your website. Now there’s a new benefit to going Local. A new feature called AdWords Local PlusBox allows extra lines in your text ad to appear in the search results page– IF you make the top of the page.