Placement targeting, formerly known as site targeting
Recently Google made two neat-o changes to the site targeting in the Google content network. First, it has a new name: placement targeting. Snazzy.
Secondly, we also have the option to bid either pay-per-click OR on a CPM basis. This is big news for clients who have been turned off by costly CPMs and decided to opt-out of any contextual targeting through Google.
Now I have to go update my presentations. Learn more about placement targeting on Google.