I don’t know about Sarah, but I’ve been good this year. During a little visit with Santa we had the opportunity to pass along our Online Marketing Wish List for 2008. It goes a little something like this:

Dear Santa,

Lisa’s Wish List:

  1. Adwords Editor to get more cool features like a keyword tool, traffic estimator, reporting, etc.
  2. More transparency into the CPC bid system at the search engines
  3. No new social networking sites; there are too many to maintain as it is!
  4. Advertisers to focus more on landing page quality, keywords, and user experience
  5. A search engine to beat Google, preferably Yahoo, but will accept anyone

Sarah’s Wish List:

  1. More Mergers and Acquisitions (increased simplification)
  2. The Do Not Track List to go away
  3. The secret to a successful online viral campaign
  4. I want CTR to finally be seen as one of many success metrics in an online display campaign, not the entire indicator
  5. Myspace to stop allowing bad banner ads - no more dancing aliens!

What’s on your Wish List?

Happy Holidays!