When Your Trademark Becomes the Key to Your Competitor’s Internet Ad
Trademark use in PPC is an ongoing issue. Working in this space, I’m often asked about the individual search engines policies on trademarks as well as the ethics surrounding bidding on competitors names and trademarks. This article, written from the legal perspective, offers some great info:
When Your Trademark Becomes the Key to Your Competitor’s Internet Ad 03/18/2010.
If your looking for similar information from the marketer’s perspective, this may be an easier read:
Should You Bid On Your Competitors Name Or Use Their Name In Ad Copy
Categories: search engine marketing
