I recently wrote a post about the great Google content network and the new super campaigns available for advertisers in Adwords. The new features, flexibility, and transparency are expected to make the content network much more efficient for advertisers.
Unfortunately, today I captured a screen shot of Google double serving image ads on the content network. Double serving is “Displaying more than one ad for the same company or person at a time”. Google has a policy against double serving Adwords ads.
How does this happen? I am told it can occur because of contextual targeting and site-targeting in one account. I’m surprised Google’s technology isn’t smart enough to recognize this and prevent it.
But on the other hand, if you wanted to do this yourself, it would be pretty simple to get double exposure? You would just have to set-up two different campaigns. One that is site-targeted, and one with keywords using the new placement feature to target the same sites. Right?
Well, enjoy the technical error folks.
Double dipping? Google serves 2 ads on one page
July 31, 2008 at 10:23 am
In the online display world this is called a roadblock and sometimes sites charge extra for this if you ask for it specifically. The idea is that it’s more impactful due to the idea that advertising typically works better up to a certain frequency. So even though it’s a glitch, perhaps it’s not a bad thing!