Publishers and pure-plays continue to add interactive web elements to their sites that keep a consumer on one page for longer periods of time. Video, flash slideshows, games, and other elements do not require more than one page to load on a consumer’s computer. Keeping one ad on a page for 5 minutes is a much better impression then an ad that shows up for 30 seconds on a story page. Yet many advertisers and agencies consider each of those impressions to be the same.

Of the rich media companies I have worked with, only Unicast has ever reported Exposure Time to me. I don’t know if the other companies are unable or unwilling to provide this stat, but knowing exposure time on that one campaign made all the difference when optimizing it. (Click throughs doubled when we increased exposure time)

If I were an online media buyer, I would focus on parts of websites where impressions tend to stay up longer (higher exposure time). Most sites don’t charge a premium for these positions yet, and they perform so much better than a standard unit.

I hope you enjoyed the Eyeblaster IAB dinner. We are looking to do more in the twin cities.

google trends i hear is pretty sweet for tracking; i know google’s adsense has some pretty nice reporting tools. i’m a stats man myself and missing have the detailed stats on my blog like i did on my old website (avg of 200k uniques per year for 4 years, was getting mad traffic in my psp and xbox modding haydays).

it really all comes down to advertisers finding a site that can actually deliver on content relevent to their product.

and finally, i love how your a marketing nerd! hehe.. you go girl!!!