Comments on: Web and TV Convergence.

By: TV and Web Convergence The Third. « Online Marketing Mavens Blog

TV and Web Convergence The Third. « Online Marketing Mavens Blog — Sun, 16 Nov 2008 17:44:19 +0000

[...] you missed them, here are parts one and two of my reports on the [...]

By: Lisa R

Lisa R — Sat, 26 Jan 2008 22:20:22 +0000

This is why you don’t own a TV, isn’t it?

Any Web-ish TV technology has to come with a DVR or other specialty features to allow customization of the viewer’s experience. The TV watching of the past was a passive–now it’s more active.

I think the web element will give people more options allowing “efficient TV viewing” where people will watch the exact content they want at the exact time they want.

This is demonstrated in the YouTube content model because it also allows this efficient viewing. (Although you don’t escape from advertising there either!)

Good stuff!

By: Colonel Nikolai

Colonel Nikolai — Fri, 25 Jan 2008 23:48:05 +0000

I think we should start by being a little sharper about what we mean when we say “Television”. Because I think “Television” as it exists today (essentially unchanged from its unveiling shortly after WWII) is fundamentally — totally — lametarded. I mean really, do you like commercials? Do you like the fact that when a movie is shown on TV, they actually cut the content of the movie, both in running time and in format? I think you think the same as me. These things make TV profoundly suck. So I, for one, would hope we NEVER see TV and the Web converge. It would be the technology equivalent of like handing over the control of the U.N. human rights commission to Pol Pot.

That being said, the combination of some form of electronic cinematic experience and the hypertext experience doesn’t have to get destroyed by the puerile schlockiness of Television. The big questions is who is doing the convergence? If it’s traditional media, all they know how to do is turn something else into something they already destroyed: the best we could hope for from that camp is Cable TV on Crack, which isn’t what anyone wants.

Consider the makers of You Tube were not TV people. This is why You Tube is a huge hit and WebTV (in whatever form) remains a complete joke and totally irrelevant. Years from now WebTV will at best be relegated to a similar role of the Real player. At worst (and I hope this is the case) it will simply cease to exist.

By: Lisa R

Lisa R — Fri, 25 Jan 2008 23:34:50 +0000

Sitting on the couch, watching YouTube videos can become a family past time.

By: szielie

szielie — Fri, 25 Jan 2008 23:26:08 +0000

I hit publish and open up my email to yet another article about the study!

http://adage.com/mediaworks/article?article_id=123335