I don’t know about Sarah, but I’ve been good this year. During a little visit with Santa we had the opportunity to pass along our Online Marketing Wish List for 2008. It goes a little something like this:
Dear Santa,
Lisa’s Wish List:
- Adwords Editor to get more cool features like a keyword tool, traffic estimator, reporting, etc.
- More transparency into the CPC bid system at the search engines
- No new social networking sites; there are too many to maintain as it is!
- Advertisers to focus more on landing page quality, keywords, and user experience
- A search engine to beat Google, preferably Yahoo, but will accept anyone
Sarah’s Wish List:
- More Mergers and Acquisitions (increased simplification)
- The Do Not Track List to go away
- The secret to a successful online viral campaign
- I want CTR to finally be seen as one of many success metrics in an online display campaign, not the entire indicator
- Myspace to stop allowing bad banner ads – no more dancing aliens!
What’s on your Wish List?
Happy Holidays!
December 16, 2007 at 1:28 pm
true that, Please Santa
December 17, 2007 at 9:36 am
More mergers, please no! Mergers don’t simplify, standards do. More mergers means more big stupid companies. The Internet itself is a case study in standards, openness and interoperability trumping corporate culture of dominance, competition and win-lose mentality. Following and promoting Internet standards is the key to simplifying the web. Mergers will only lead to a stupider and lazier technology ecosystem. Microsoft would love to turn TCP/IP into MS/IP and have the Internet be nothing more than MSN.
December 31, 2007 at 3:37 am
I wish: no more annoying falling snowflakes on websites and blogs, please.
Your wishes have their answers, you just need to pay attention.. also hoping to have another search engine better that Google is like wishing to reinvent the wheel.
well, happy new year!