Online Marketing Mavens Blog

Everyone loves a good list, so I wanted to share my favorite online marketing lists for 2007. These helpful lists will give you some great ideas for your online marketing in 2008.

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Last week the FTC approved the acquisition of DoubleClick by Google, a decision online marketing geeks such as myself have been patiently awaiting for months. But now that the deal is approved I can’t help but wonder how this will affect us as advertisers. Will our DFA (DART For Advertisers) tools become PIMPED out with increased analytics, or is Google just getting one step closer to taking over the world?

Here’s a good article that talks about the pros and cons.

Anyway, the real reason that I’m posting this blog is to rant about the fact that you can’t use DFA on Macs unless you do some major messing around. HELLO. We we work in advertising!

Have a great and safe New Years weekend.

Sincerely,

SaLisa Rielie

I really enjoy my job from the fun atmosphere and the smart and charismatic co-workers (see, Lisa R., Margaret Hegg), all the way to the wide variety of clients we have. One of the only glaring downsides is the fact that it remains open between Christmas and New Years. Although I was out drinking a tall one with some advertising peers last night, they are at home relaxing while I’m at work today. At least I’m used to it, my last agency was open during this week as well!

The bright side of this is that I’ve gotten up-to-date on some filing, caught up on the trades, and although I have a million more urgent things to do, they can take the back burner since no one else in the agency world is at work. Smooth! And lucky for you, I’m taking my lunch to write you a blog.

In the spirit of feeling like I want to be a slacker this week even though I can’t, I’ve decided I don’t want to be serious until the official start of 2008. It looks like other, more seasoned industry bloggers feel the same. (more…)

Recently Ina Steiner at auctionbytes.com made a interesting discovery. In “Mystery: Who Hijacked eBay’s Google AdWords Ad?”, a search for “ebay” yielded a wicked little PPC ad in Google that actually took searchers to a page on Amazon about iPods.

Top ad in Google search results goes to this landing page=>

What? iPods? Only the hottest gift of the season!

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I don’t know about Sarah, but I’ve been good this year. During a little visit with Santa we had the opportunity to pass along our Online Marketing Wish List for 2008. It goes a little something like this:

Dear Santa,

Lisa’s Wish List:

1. Adwords Editor to get more cool features like a keyword tool, traffic estimator, reporting, etc.
2. More transparency into the CPC bid system at the search engines
3. No new social networking sites; there are too many to maintain as it is!
4. Advertisers to focus more on landing page quality, keywords, and user experience
5. A search engine to beat Google, preferably Yahoo, but will accept anyone

Sarah’s Wish List:

1. More Mergers and Acquisitions (increased simplification)
2. The Do Not Track List to go away
3. The secret to a successful online viral campaign
4. I want CTR to finally be seen as one of many success metrics in an online display campaign, not the entire indicator
5. Myspace to stop allowing bad banner ads - no more dancing aliens!

What’s on your Wish List?

Happy Holidays!